June 5th, 2008 at 1:27pm
Hand made art accessories are new fashion statement for modern Indian working women. India has a long tradition of using well-designed handcrafts. These handcrafts materials were exported to various western countries in the past. But now the new generations in India are new technology and knowledge in every field including fashion. A lot of young Indians are working for foreign companies. Indians are now engaged in marketing and advertisements for the product and services of global multi-national companies. Slowly but surely they are being influenced by western cultures and their life styles. But still we feel more comfortable in our traditional dresses and outfits. To develop a traditional Indian working culture in Indian corporate houses, the HR (Human Recourse) departments specify dress code for working women. Dress codes are also applicable for men. Recently some IT companies in Delhi announced a dress code for woman and man for working in day-night shifts. These announcements will increases the sale of traditional dresses like Sarees, and salwar kameezes. If anyone wants to spend a lot of money in shopping to buy couture, fabric accessories to bring a more Indian looks in her personality, there are many options available in the market. A lot of Indian fashion ware shops are flooded with lot of variety of products waiting for shoppers.
In south India, the western wares and accessories are considered immoral. The use of traditional dresses along with traditional accessories makes a bold statement in your personality. On the other hand salwar kameezes are acceptable as they are traditional. We always take the pride in our traditional values to make our fashion statement and clothing. But traditional values are also chancing. We are aping the west. Modern educated youth are earning a lot from new sectors like business process outsourcing. Working twelve or more hours for foreign clients in any business firm influence them to cross the traditional boundary. They demand freedom in their food habit and dressing. When an Indian goes abroad he understands the original traditional values. Many young Indians understand this fact. They don’t give any importance to the western wares. The quality products in our traditional dressing are more comfortable for our geographical condition. The market of Indian dress materials and accessories is now expanded in the fashion capital of Europe and America. The parents are encouraging their children to ware Indian dress. Office going women find tradition dress more comfortable than western wares jeans and skirts. The youth today are willing to pay more importance to Indian tradition preservation.
June 5th, 2008 at 1:10pm
Indian wedding are becoming more popular around the world due to their colorful festive mood. It is the most important and memorable experience of an Indian woman’s life. Not only the bride, but all her family members also join the celebration and shop together. There are many goods and gifts that are essential during a normal Indian wedding. An Indian woman likes to buy the finest gifts for her new life partner. Another factor that influences attitudes towards costly shopping is the family status. People like to present precious gift to showcase their family status and sometime the family tradition also influence and inspired the buyer to buy high quality product for the wedding celebration. This kind of mindset also helps them to choose the best product available in the local market.
In traditional Indian wedding, a woman presents her man all kind of outfits including fashion accessories for man. And her man also does the same for the new wife. World class products and famous brands are now available in Indian shopping malls due to globalization. Wrist watch brands (like Hugo Boss) have opened their outlets in India and during wedding season the sale of those watches are higher than other part of the year.. There is a heavy demand of original “Made in Switzerland” product.
Jeans are commonly used by man as casual ware in India. Of course, every Indian wears traditional dressed during wedding time. You can also gift your man a pair of blue jeans for daily use. Women like to carry a trendy bag during shopping and office. A good stylish bag is a nice gift for them. Executives love to wear custom-made suits for looking dashing during wedding occasion. So this is a nice gift for them. Fragrance and body perfume are traditionally used in Indian wedding. Muti-branded Fragrance shops record their highest sale during wedding season. Sometime costly pen are also regarded as the best gift for man. Some international pen brands have opened their stores in India. These Pens are priced in the ranges starting from $35 USD and above in various multi branded pen stores. New bed sheets for new couple are very traditional in India. High quality stylish bed sheets are priced around $80 USD and above. Local made bed sheets are extraordinarily colorful and tradition handicrafts are used in their making. That is why they are very costly.
January 22nd, 2008 at 10:03am
There as a time when well to do Indians had to go abroad to shop their desired items –branded clothes, watches etc. South East Asian tiger countries such as Thailand, Singapore, Malaysia and Hong Kong were ideal for rich Indian for a foreign holiday coupled with shopping for luxury goods. But that scenario is changing rapidly since opening up of the retail sector to the corporate sector and foreign investment. Till recently, organized retail sector accounted only for about 3% of the total retail market size and is projected to grow at a staggering $24bn within next five years.
The recent boom has seen swanky shopping malls with games, restaurant, and multiplexes coming up everywhere in India. These malls are a rich man’s world and the ever increasing number of Indian middle-class with their deep pockets has made this sector highly lucrative to the investors.
Multinational and world famous brands like Gucci, Rolex, Cartiere are lining up their latest products on their outlets to get a pie of Indian economic boom. So long, Indians were not considered serious shoppers, they were perceived mostly as Window Shoppers –spending their time on air-conditioned buildings. But that perception is soon changing and there have been more than 200 shopping malls across India that has come up during last 5 years or so. The promoters are trying to project Indian as an international shopping destination in the near foreseeable future.
