There was a time when super rich Indians used to fly to Singapore, London, New York, Paris or Milan to enjoy shopping for their favorite luxury brands. But the liberalization of the Indian economy is rapidly changing the overall economic scenario and more and more Indians are being flushed with disposable income. These neo-rich Indians are not averse to splurge their money on exclusively branded products by such iconic names like Jimmy Choo, Christian Dior, Chanel, Versace, Gucci, Rolex, Omega, Louis Vuitton or Dunhill. But the enchanting experience of shopping these brands has been absent here for so long due to the absence of exclusive shopping space dedicated for luxury goods though most of these global luxury brands have opened their shops in posh hotels in cities like Mumbai and Delhi.
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Hand made art accessories are new fashion statement for modern Indian working women. India has a long tradition of using well-designed handcrafts. These handcrafts materials were exported to various western countries in the past. But now the new generations in India are new technology and knowledge in every field including fashion. A lot of young Indians are working for foreign companies. Indians are now engaged in marketing and advertisements for the product and services of global multi-national companies. Slowly but surely they are being influenced by western cultures and their life styles. But still we feel more comfortable in our traditional dresses and outfits. To develop a traditional Indian working culture in Indian corporate houses, the HR (Human Recourse) departments specify dress code for working women. Dress codes are also applicable for men. Recently some IT companies in Delhi announced a dress code for woman and man for working in day-night shifts. These announcements will increases the sale of traditional dresses like Sarees, and salwar kameezes. If anyone wants to spend a lot of money in shopping to buy couture, fabric accessories to bring a more Indian looks in her personality, there are many options available in the market. A lot of Indian fashion ware shops are flooded with lot of variety of products waiting for shoppers.
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Indian wedding are becoming more popular around the world due to their colorful festive mood. It is the most important and memorable experience of an Indian woman’s life. Not only the bride, but all her family members also join the celebration and shop together. There are many goods and gifts that are essential during a normal Indian wedding. An Indian woman likes to buy the finest gifts for her new life partner. Another factor that influences attitudes towards costly shopping is the family status. People like to present precious gift to showcase their family status and sometime the family tradition also influence and inspired the buyer to buy high quality product for the wedding celebration. This kind of mindset also helps them to choose the best product available in the local market.
In traditional Indian wedding, a woman presents her man all kind of outfits including fashion accessories for man. And her man also does the same for the new wife.
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There as a time when well to do Indians had to go abroad to shop their desired items –branded clothes, watches etc. South East Asian tiger countries such as Thailand, Singapore, Malaysia and Hong Kong were ideal for rich Indian for a foreign holiday coupled with shopping for luxury goods. But that scenario is changing rapidly since opening up of the retail sector to the corporate sector and foreign investment. Till recently, organized retail sector accounted only for about 3% of the total retail market size and is projected to grow at a staggering $24bn within next five years.
The recent boom has seen swanky shopping malls with games, restaurant, and multiplexes coming up everywhere in India.
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